Good brands, like people, become both successful and respected when they are honest with themselves and with the world around them, when they avoid imitation and manage to remain themselves, and when they follow what they know and love.
Their birth is painful. They, too, are born only once. They are raised with patience and effort. When they stay still, they begin to fade away, and once they disappear completely, their return is nothing short of a miracle.
Brands also keep evolving. They think, learn from their mistakes, and one day, they can make a decision and become someone entirely new.
Those who know themselves, do their work well, accept their mistakes, and are not afraid to change are the ones who succeed.
Great brands are born from great people.
