The way a person’s inner beauty shows on the outside is carried through the effect of feel-good hormones on skin tone, the neural connections created through eye contact, micro-expressions, and the frequencies in their voice.
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Right now, before the beauty of an online store, what matters first is whether it feels “real.”
After that comes where it stands in relation to design trends,
its choice of color and font,
whether it was made from a ready-made template,
and its photographs.
At a single glance, it reveals its intention to the visitor.
Even if the visitor’s eye does not consciously want to, it makes a decision by comparing that site with every other website they have entered, used, and shopped from before.
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Maybe its slogan is screaming its inner contradictions.
They can tell.
They can tell whether the logo was made properly or stolen, and how much was paid for it.
They also know when a color was chosen by searching, “What color does this industry use?”
And yet, they may still buy.
Because in a purchase, whether it is information or an object, these things are not more important than trust.
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Feelings such as sympathy, sincerity, and trust look for “good intention” more than beauty.
The beauty of people without good intentions cannot show on the outside either.
They become tense and frozen.
You can see it on their face.
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Outer beauty changes according to time and circumstance.
So, what we are really looking for is the outward trace of sincere goodwill.
